House of Disney+ OOH
House of Disney+ was the most important campaign of 2022. The main objective was to change perceptions of Disney+ by showcasing some of the more adult content on offer. We did this through a simple juxtaposition comparing 'typical' Disney content alongside something you wouldn't expect. Each paired IP had a common thread making them distinctly similar, yet completely opposite. This concept performed so well that the 'juxtaposition' element has become a consistent device used within the Disney+ branding.
