Disney+ In-Service Collections
In 2021, the UK Disney+ leadership team challenged the designers to create a new in-service collection, I pitched 'The Anti-Hero Collection'. Disney is renowned for its Heroes and Villains, but what about its 'Anti-Heroes'? My idea was to celebrate these special group of characters, using a playing card mechanism to ensure I kept them in their contained worlds. These concepts were shown to the global team, who in turn granted us creative freedom to design bespoke artwork for future in-service collections such as 'Music', 'Made in the UK' and 'More Entertainment'.
